The Seoul Museum of Urban Life runs 'Piecing Together Seoul Stories: Everyday Life Through Advertising', a school-group educational programme using objects and advertisements from the 1960s–1990s. Seoul's official culture portal shows a spring term from April 2 to June 4 and an autumn term from September 17 to November 26, 2026. The remaining autumn dates are Thursdays, November 5, 12, 19 and 26. Sessions normally run 10:00–12:00 for 120 minutes, with the start negotiable between 09:30 and 10:30 to fit a school's timetable.
Only grade 5–6 elementary school classes are eligible, normally one class of around 20 children per session. The museum asks each school to apply for no more than three classes. Participation is free, but this is not an individual family workshop or walk-in exhibition activity. Pupils first explore period advertisements and quizzes, investigate everyday objects in the first through third floors of the permanent galleries, then reinterpret an object in their own retro-style advertising artwork and share the result. Sessions cover the same material, so each class participates once.
The booking deadline matters. According to the city's detailed announcement, teachers applied through the Seoul public service reservation site between February 11 at 09:00 and March 11 at 16:00, for both the spring and autumn terms. Results were announced March 11. The fact that classes still run in November does not mean new bookings are currently open. No additional release of places or cancellation vacancies was verified. Teachers of accepted classes should confirm arrival and participation details with the museum.
This is an in-person programme at 27 Dongil-ro 174-gil, Nowon-gu, Seoul, near Taereung Entrance Station on Lines 6 and 7, exits 5 or 6. The museum does not provide a transport bus. Applications required the school, year group, class and number of pupils; the photography-for-publicity condition should also be reviewed. For enquiries call +82-2-3399-2967 or 2974.