An afternoon of talks at Dongdaemun Design Plaza (DDP) will explore how changing values and personal taste influence consumption, brands and the way people work. According to the organiser's official announcement, the 2026 Seoul Design Run Forum takes place on Tuesday, November 10, 2026, from 14:00 to 18:10 at Design Hall, Level 3 of DDP Design Lab. It is open to people interested in design, lifestyle and brands. The participation fee is KRW 10,000, and online advance applications close at 18:00 on Monday, November 9.
There are two main sessions. From 14:00 to 16:00, 'Life at Reset' looks at shifts in values-driven consumption and lifestyles, moderated by HMMB CEO Choi Tae-hyuk. From 16:00 to 18:10, 'Taste at Work' considers how individual taste can develop into work and brands, moderated by Shim Hye-hwa, formerly an exhibition manager at Daelim Museum. Optional participant networking is planned after 18:10.
The official notice links to an Event-us registration page and says confirmed attendees will receive individual text messages. Do not treat submitting the form as guaranteed entry. Promotions include a coffee voucher for the first 150 applicants and a draw for 30 books among people who submit questions in advance, but those are conditional offers that may already have closed.
The forum is at DDP in Jung-gu, not inside the Seoul Upcycling Plaza building in Seongdong-gu. Follow directions to the Design Lab's third-floor Design Hall from Dongdaemun History & Culture Park Station. Live seat availability, walk-in entry and refund terms were not established from the announcement and should be checked in the actual registration flow.