What does a memory of Korea look like?
A souvenir can capture a city's skyline, a traditional motif or the flavour of a region. Choosing one is another way to discover Korean culture.
K-goods under one roof at Seoul DDP
The Souvenir Fair 2026 is scheduled for Friday 20 through Sunday 22 November at Art Halls 1 and 2 of Dongdaemun Design Plaza (DDP). Korea Tourism Organization describes displays and sales of regional souvenirs, award-winning designs and visitor activities. See how cultural imagery becomes objects made for everyday life. Business-to-business meetings are separate from general visitor access.
Four things to check before visiting
Admission is free. Opening hours are 10:00–19:00 on 20–21 November (last entry 18:30), and 10:00–18:00 on 22 November (last entry 17:20 according to the organizer's visitor guide). Online preregistration is advertised until 18:00 KST on 18 November. Registrants receive a QR entry pass, but verify the live application, walk-in process and eligibility for individual activities. Address: 281 Eulji-ro, Jung-gu, Seoul. The official guide points to Exit 1 of Dongdaemun History & Culture Park Station (subway lines 2, 4 and 5). Verify individual stages. Other tourism listings differ on Sunday's last admission, and some organizer programme entries have inconsistent day/date labels. Individual stage session times are not presented here as confirmed.
Check the organizer's official visitor guide for the latest notice before setting out.