Seoul has a city programme that turns local outings into a personalised bingo card. According to the Seoul Metropolitan Government announcement published August 31 and updated September 10, the second '365 Seoul Challenge' runs September 1–November 30, 2026. Participants must be Seoul residents aged 14 or older; the guide also includes foreign residents living in Seoul. The city originally announced recruitment of 3,000 people beginning at 10:00 on September 1, but that does not establish whether fresh applications are being accepted on October 30.

Participants choose 16 tasks from a menu of 36 across everyday life, sports, culture and learning. They then submit photo or written evidence after completing each activity. Official examples include visiting a Seoul palace, museum, art gallery or traditional market, walking part of Seoul Trail 2.0, attending a performance, or taking part in local plogging. The appeal is flexibility: users can combine easy nearby activities with slightly more ambitious outings rather than follow one rigid itinerary.

The city describes an award of 400–1,000 points for individual challenges depending on difficulty and 1,500 points for completing a bingo row. Other rewards are tied to the first challenge and special tasks. Total accumulation is capped at 20,000 points per person for the round, with conversion to Seoul Pay Money. This is a conditional maximum, not a guaranteed cash gift for signing up. Each challenge must meet verification and award rules, and actual accumulation may be lower.

To participate, the official guidance directs people to register on the 365 Seoul Challenge website, verify that they are Seoul residents and complete the activity-verification steps. That separate registration website could not be opened during this review, so current places, new-registration status and individual reward claims remain unverified. Existing participants should check their November submission deadlines; new applicants can consult the city announcement and call the programme line, 02-3488-8333.