Heritage designed for use today
'Taste Trip: K-Lifestyle Platform Preview' offers an early look at Oneul Jeontong Lab, a Korean heritage lifestyle platform expected to open in 2027. The Korea Craft & Design Foundation is introducing work by 69 traditional-culture startups across crafts, home and living, fashion, food and drink, and hanji paper, presented through a market, seasonal displays and experience classes.
What visitors can explore
The focus is on choosing useful objects, feeling different materials and discovering how traditional skills fit contemporary tastes. The organizer says the reactions and choices of visitors will help shape future platform programming. This does not guarantee that every item is for sale or that classes have walk-in space.
Dates, venue and hours
November 5–15, 2026, at The Heritage, fourth-floor museum of Shinsegae Department Store's main branch in Seoul. Hours: Monday–Thursday 10:30 a.m.–8 p.m.; Friday–Sunday 10:30 a.m.–8:30 p.m. The event is hosted by the Ministry of Culture, Sports and Tourism, organized by KCDF and supported by Shinsegae.
Admission and booking
The organizer's page does not state a specific admission fee or class-by-class registration and pricing. Check before travelling.