Amore Seongsu

Amorepacific's Seongsu experience space, arranged around a Cleansing Room, Beauty Library and garden-facing lounge in a former auto-repair building.

NeighborhoodsSeongsu ↗

Before deciding to visit

Dates / opening window: Checked against sources
Tuesday-Sunday 10:30-20:30; closed Monday. Service appointment times and event dates can differ from general store hours.
Practical facts checked: Oct 3, 2026
Amorepacific — official global Amore Seongsu guide
Location: Checked against sources
7 Achasan-ro 11-gil, Seongdong-gu, Seoul.
Practical facts checked: Oct 3, 2026
Amorepacific — official global Amore Seongsu guide
Getting there / returning: Checked against sources
Seongsu Station, Line 2, Exit 2 is listed about 264 m away by Seoul Tourism Organization. This is a distance estimate, not a verified step-free route.
Practical facts checked: Oct 3, 2026
Seoul Tourism Organization — Amore Seongsu
Booking / entry conditions: Checked against sources
Custom services use separate reservation flows. The foreigner HERA Sensual Lip Custom Match page opens reservations up to 14 days ahead, sends confirmation by email and allows cancellation until the day before; it also says walk-ins may still be served subject to availability.
Practical facts checked: Oct 3, 2026
Amore Bespoke Lab — store guide AMORESTORE — foreigner HERA Sensual Lip Custom Match
Price / extra fees: Checked against sources
HERA Silky Stay Custom Match foundation is listed at 70,000 won per product and HERA Sensual Lip Custom Match at 45,000 won per product, paid on site. Event classes can have separate pricing, including some free international-guest classes.
Practical facts checked: Oct 3, 2026
Amorepacific — official global Amore Seongsu guide AMORESTORE — Global Makeup Class
On-site language support: Checked against sources
Selected 2026 Global Makeup Classes are explicitly conducted entirely in English for international guests. This confirms specific English programs, not guaranteed English-speaking staff for every ordinary visit or bespoke consultation.
Practical facts checked: Oct 3, 2026
AMORESTORE — Global Makeup Class
Overseas booking / payment: Checked against sources
A dedicated foreigner reservation page exists for custom lip service, and selected English classes are offered exclusively to international guests. Overseas-card compatibility and every account or identity requirement were not independently tested.
Practical facts checked: Oct 3, 2026
AMORESTORE — foreigner HERA Sensual Lip Custom Match AMORESTORE — Global Makeup Class
Accessibility: Checked against sources
The operator describes uneven floors and stairs inside the space. A complete step-free route has not been verified, so visitors who need one should confirm the route with the store before visiting.
Practical facts checked: Oct 3, 2026
Amorepacific — official global Amore Seongsu guide

Official information

Why it matters now

Current official 2026 service pages make the foreign-visitor path clearer than before. HERA Custom Match at Amore Seongsu lists a 45,000 won personalized lip and 70,000 won personalized foundation with on-site payment, while selected Global Makeup Classes are run entirely in English for international guests. This confirms some foreigner-facing services, not guaranteed English support for every visit or overseas-card compatibility.

Why go

Compare textures and colors in a brand-run setting and see how beauty retail uses space and participation. The selection belongs to one company's portfolio; it is not an independent comparison of every Korean brand or a clinical skin consultation.

Practical Korea

Plan the visit

Use the confirmed place facts below, then continue to the broader travel guides for transport, facilities and eating practicalities.

Open travel information →

Getting thereSeongsu Station, Line 2, Exit 2; Seoul Tourism Organization lists approximately 264 metres. Step-free access has not been checked.7 Achasan-ro 11-gil, Seongdong-gu, Seoul, Republic of Korea (서울특별시 성동구 아차산로11길 7)

Nearby facilities & servicesOpen guide →Operator lists Tuesday–Sunday 10:30–20:30, closed Mondays. Check holiday notices and service-specific reservations; these general hours do not establish an appointment, current sample availability or a particular pop-up.

Food & eatingOpen guide →

Area guideSeongsu →

Stories featuring this place

Understand the context and what to noticeWhy Seongsu makes shopping feel like an exhibition

Factories, beauty flagships and short-lived brand spaces make this Seoul neighborhood a useful introduction to Korea’s experiential shopping culture.

Understand the context and what to noticeK-beauty travel is moving beyond the shopping bag

Product testing, personal color, makeup and skin analysis are turning beauty retail into an experience category.

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