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First published
Oct 12, 2026

Yesan Market Samguk Festival 2026

The 10th Yesan Market Samguk Festival runs October 22–25, 2026, around Yesan Traditional Market in South Chungcheong. Samguk refers to three local attractions: guksu (noodles), gukbap (rice soup) and guk (chrysanthemums). Market food, local produce, flower displays, performances and activities are featured. Government listings give overall hours of 10 a.m.–8 p.m. and free general entry; purchases and certain activities may cost extra.

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Start
Oct 22, 2026, 10:00 AM KST
End
Oct 25, 2026, 8:00 PM KST
Venue
예산상설시장 일원
Address
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Why it matters now

The 10th edition coincides with the market's centennial theme, giving context to local food and horticulture. The county has announced chrysanthemum installations, but check final programme times and any booking requirements before visiting.