WUWhat's Up in Korea
Events
First published
Oct 3, 2026
Practical facts checked
Oct 3, 2026

Seoul Design Week 2026

Seoul Design Week runs October 14-25, 2026 at DDP and across five Seoul districts: Dongdaemun, Seongsu, Yeonhui, Seochon and Apgujeong. The city says the Seoul Design Road connects 150 design spots across those districts, while DDP hosts exhibitions, a conference, markets and the paid DDP Design Fair. The fair runs October 14-18 and lists 79 participating brands, with general admission at KRW 15,000 during the event period. Many citywide Design Road programs are free, but individual venues keep their own hours, reservations and access rules. We did not verify all 150 spots individually.

Why it matters now

The 2026 edition explicitly expands beyond DDP into a citywide five-neighborhood Design Road, making the event useful as a Seoul design itinerary rather than only a convention-floor experience.

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